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Bifesta, under Japan Mandom Corporation, was launched in 2007 (formerly known as cleansing express, changed name in 2011 as Bifesta) “Bi” means “Beautiful; “festa” means “Festival”. Therefore Bifesta is the short form of beauty festival.

Bifesta is a water-based makeup removing product series, products include cleansing lotion, cleansing sheet, cleansing foam, cleansing liquid and eye makeup remover. The entire series contains Hyaluronic Acid which can provide moisture for skin while removing makeup, bringing a new experience to today's women who have busy social and work schedules.

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